Asia Miles—
Rebrand

Airline Cathay Pacific loyalty rewards program reaches out to over eleven million members. Asia Miles came to us seeking a brand refresh. They required an evolved brand marque, a set of graphic tools and clear consistent visual language to help guide members ranging from young families to busy professionals – through the complex journey of collecting, as well as spending points.

Team—

Jessica Chamberlain (C/D, design)
Steven Haggarty (positioning, strategy)